What we are asking for Two things, in this order, because the first informs the second: 1. Assess our brand and tell us honestly whether it works for the audience below, and give us the direction to work from. 2. Use that direction to set up and run our social presence for six weeks, then hand it over so we can keep it going ourselves. We want the same person or team for both, so that the content going out is built on a brand direction you set, rather than produced first and reconciled afterwards. The brand part is an assessment, not a rebrand. We have a logo, a colour palette, a typeface and a website, and we intend to keep them. We want to know whether they work, what to correct, and a short written direction that any future designer can pick up. If your honest assessment is that something fundamental is wrong, say so but designing a new identity is not in this budget or timeline. Deliverables Part A — Brand assessment and direction 1. Brand assessment report A written document, roughly four to eight pages: Whether the logo, colour palette and typography communicate "credible B2B software company" to the audience above — with your reasoning, not just a verdict How the brand holds up where it is actually used: website header, a document, a screen, a social avatar, and at small sizes A visual review of the homepage and mentors page on my-comind.com for hierarchy and credibility. This is a visual review, not a UX audit or a redesign A prioritized list of recommended fixes, split into "do now" and "worth doing later" We would rather have a direct assessment than a flattering one. 2. Brand basics sheet A short reference document, two to four pages, that we and any future freelancer can work from: Logo usage: clear space, minimum sizes, what not to do Any missing logo variants produced: single-colour, reversed for dark backgrounds, and a square version for social profiles and favicons The colour palette, corrected if needed, with hex and RGB values and contrast ratios documented for the text and background pairs we use The typeface and a basic type scale This document is also needed by a separate freelancer designing our printed event materials, so it needs to stand on its own. Part B — Social media 3. Channel strategy Two to four pages: which channels we should be on and which we should deliberately ignore, argued against the audience above. Three to four content pillars. Posting cadence and timing for this audience. Tone of voice — we are honest to a fault about our own numbers and we would like to keep that rather than lose it to marketing language. How founder profiles and the company page work together. 4. Profile setup and optimization LinkedIn company page: banner, About, specialties, featured content — properly set up, not half-filled Optimization of both founders' personal LinkedIn profiles: headline, About, featured One additional channel only if your strategy argues for it All of it visually consistent with the brand basics sheet you produced in Part A 5. Six-week content calendar Mapped to the content pillars and to what we already have coming — ecosystem events and our outreach to those fifty organisations. In a format we can keep using after you finish; a spreadsheet is fine and honestly preferred over a tool we would have to keep paying for. 6. Content production — 12 posts Twelve posts over six weeks — two per week. We chose two rather than five deliberately: we would rather have fewer posts that are actually good Each post: written copy plus a simple graphic or image using our brand At least four of the twelve written for a founder profile rather than the company page, because in this audience people engage with people All copy submitted for our approval before publishing. We will review within two business days and not sit on it 7. Publishing and community management Scheduling and publishing every post. Monitoring comments and messages, with responses drafted for us where a founder should be the one replying. A weekly note of anything needing a founder's attention. 8. Reporting A one-page report every second week — three in total. Metrics agreed at kickoff. What we care about is whether the right people are finding us: followers and engagement from our target organisations, clicks through to the website, connection acceptance, and any inbound conversation that began with a post. Follower count alone tells us nothing. The final report should say plainly what worked and what did not. 9. Handover The populated content calendar, reusable post and graphic templates, and a short written playbook of three to five pages — what to post, when, how to write it, what to measure — so that two engineers can keep this running without you