Objectives & Scope Propose and finalize logo designs and complete a branding guide that includes color selection, typography selection and information on how to effectively utilize and layout these elements on marketing materials. Requested Deliverables - 3 primary logo concepts for review, comprehensive trademark clearance checks by the Conestoga Center for Commercialization, and selection. - 1 finalized primary logo. - 4 secondary logo variations: favicon, social media profile picture, monochrome (black & white), and vertical layout. - 1 social media header/banner image. - Complete color palette specifications: + Primary palette (2–4 colors) for logo assets and main website sections. + Secondary palette (3–5 colors) for web assets, product pages, and print collaterals (e.g., business cards). - Typography guidelines: - Selection of 2 complementary primary fonts for print and web applications. + All selected fonts must be open-source or permissively licensed for commercial use. - Brand Identity Guidelines slide deck covering: + Clear space, sizing, and margin specifications for logo usage. + Logo usage rules, best practices, and incorrect usages (do's and don'ts). + Typography hierarchy and layout guide. + Color palette usage rules and accessibility guidelines.