Post a project
Hire a Freelancer
Post a project
Hire a Freelancer

Gig Board

RFP number

VLT015

Date posted

2025-10-24 14:49:49

Timeline start date

2025-11-07

Timeline end date

2025-01-07

Gig Marketplace partnership

Venture Lab for Tech

Gig category

Digital Marketer

Budget

$2000

Company Name

helprr.ai Inc.

Project overview

Project Title: B2B Lead Generation & Pilot Outreach Project Overview Helprr.ai is a Canadian emotional-wellness startup on a mission to make emotional fitness as routine as physical fitness. This project phase focuses on business traction and pilot acquisition. The goal is to identify, contact, and convert institutional partners colleges, nonprofits, and HR teams who can adopt Helprr’s preventative wellness platform. By leveraging Conestoga’s marketing and research talent, this project turns awareness into tangible growth, preparing Helprr for paid pilots and partnerships in 2025.

Scope of work

Objectives Build a qualified lead list (colleges, HR leaders, CSR / NGO heads). Design and execute LinkedIn + email outreach campaigns. Create B2B outreach assets — 1-pager, micro-deck, and templates. Track and manage outreach through an Airtable CRM. Schedule 2 pilot meetings + secure 1 partnership / LOI by project end. Key Deliverables Airtable CRM (or relevant) with 100 verified leads 3–4 customizable outreach templates (email / LinkedIn / follow-ups) “Helprr for Organizations” one-pager + micro pitch deck Mid-project progress report + final analytics summary Minimum 2 pilot meetings and 1 formal LOI or partnership commitment Timeline (8 Weeks) (Week - Focus -Milestones / Deliverables) Week 1 Focus: Research & ICP definition Milestone: Target sectors + criteria set Week 2 Focus: Lead collection Milestone: 50 verified leads + CRM setup Week 3 Focus: Outreach prep Milestone: Templates + 1-pager draft ready Week 4 Focus: Campaign launch Milestone: First 25 outreaches sent Week 5 Focus: Follow-ups Milestone: CRM updates + early responses Week 6 Focus: Pilot scheduling Milestone: 1–2 meetings confirmed Week 7 Focus: Reporting & optimization Milestone: Progress report Week 8 Focus: Wrap-up Milestone: Final analytics + partnership LOI Success Metrics ✅ 100 qualified leads researched and tracked ✅ 2 pilot meetings booked ✅ 1 formal partnership or LOI secured ✅ Reusable CRM + templates for future scaling Why This Project Matters This initiative moves Helprr.ai from product readiness to market adoption. By focusing on B2B lead generation and pilot outreach, the project directly supports Helprr’s revenue and impact goals — helping introduce preventative mental-wellness tools to real institutions. For the student, it’s a hands-on experience in growth marketing, business development, and social impact strategy, working alongside an early-stage Canadian startup making emotional fitness accessible for all.

Preferred Skills or Experience

Preferred Skills & Experience General Requirements Interest in marketing, communications, or business development within social-impact or startup settings. Excellent written communication and attention to detail (for crafting outreach messages). Strong organization and tracking skills using tools like Airtable, Notion, or Google Sheets. Ability to work independently, meet milestones, and collaborate with the Helprr team weekly. Marketing & Lead Generation Skills Experience with LinkedIn campaigns, B2B outreach, or CRM tools. Knowledge of email marketing tools (e.g., HubSpot, Mailchimp, or manual Gmail outreach). Comfortable conducting research to identify qualified leads (colleges, nonprofits, HR leaders). Familiarity with growth marketing concepts — ICP definition, funnel tracking, cold outreach etiquette. Basic understanding of analytics or performance metrics (open rates, responses, conversions). Creative & Content Skills Proficiency with Canva or similar design tools for creating digital assets and one-pagers. Strong sense of visual communication and brand tone. Bonus: experience writing LinkedIn posts or social media copy for professional audiences. Preferred Experience 1–2 prior projects in digital marketing, lead generation, or content creation. Exposure to startups, nonprofits, or wellness sectors is an asset.

Submission details

Please include the following in your response: A short summary of your experience in digital marketing, lead generation, or social media campaigns. Portfolio samples or past project examples (e.g., outreach templates, Canva assets, LinkedIn posts, or marketing reports). Your proposed workflow or approach for building and managing the Airtable CRM and outreach campaign. Estimated timeline and weekly availability (hours per week). Tools you’re comfortable with, such as Airtable, LinkedIn, Canva, or email automation tools. A note on what interests you most about this project or Helprr’s mission in emotional wellness.